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13/9/17 - AkzoNobel announces Heart Wood as 2018 Color of the Year

Heart Wood has today been unveiled by AkzoNobel as the much-anticipated Color of the Year for 2018, following continuous expert research into trends, insights and consumer behaviors.

A subtle and warm tone of grown-up pink, Heart Wood draws from the tactile qualities of natural wood and leather, conveying comfort and ease in response to consumers wanting to nestle down more and create a "welcome home".

Extensive research was conducted by the color team at AkzoNobel's Global Aesthetic Center, together with a group of 11 international experts. It revealed a strong overarching trend of consumers wanting to transform their homes into spaces of retreat from the outside world.

"Our 2018 Color of the Year truly captures the mood of the moment. Heart Wood and its four complementary color palettes will help consumers achieve a home that is truly and uniquely theirs, bringing feelings of safety and reassurance and creating a welcome home for all."

Heart Wood is available from your local Bromborough Paints branch.